Mutual partnership
Phys studio / naoya edahiro design
Naoya Edahiro, an expert in industrial design, once shaped the architectural hardware landscape of Japan. After mastering the art of mass production, he took his talents to the US, joining the esteemed fuseproject in San Francisco in 2005. There, alongside industry icon Yves Behar, he reimagined products for giants like Herman Miller, Samsung, and Jawbone. By 2016, with a decade of transformative design under his belt, Edahiro launched his own San Francisco-based consultancy, now sought after globally for electronics and furniture innovation.